Why you need to Optimise SEO and 5 ways you can do that!

For most of us today, a majority of the answers to our questions can be found through a quick Google Search. Google alone gets 3.5 billion searches per day. So just as search engines have become integral to our lives, so has it become essential to many business marketing strategies. In fact, organic search is considered to be the highest ROI channel by 49% of marketers.

Organic search is just a fancy name for regular, non-ad search engine results, and the way marketers use organic search as a marketing channel is through search engine optimization or SEO.

The Wit Agency provides organic SEO services in Pune, and we’re here to help you understand why and how you can use SEO efficiently!

Let’s start off with, what exactly is Search Engine Optimization?

• SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines like Google.

The benefits of SEO:

1. More website traffic
2. More customers – SEO targets the audience you are catering to.
3. Better reputation – The higher your ranking on Google, the higher your credibility is.

So how can you use the power of search engine optimisation to grow your business and brand?

Start with a keyword SEO search:

The first step in search engine optimization is to determine what keywords you’re optimizing for. These are terms that your ideal website visitors are likely to type into Google or other search engines, and each page on your site should target a different keyword cluster so they don’t compete with each other.

Find your competitor’s best-performing pages:

Once you determine what is working best for your competitors, you can analyse and curate a strategy that works best for your company and brand! Think of this as an opportunity analysis or a shortcut to figuring out where your biggest wins could be based on competitor activity.

Create quality content with the keywords you researched:

Your main navigation pages (homepage, about us, contact, products, services) will target keywords, but the bulk of your keyword targeting will come from long-form content in the form of blog posts.  Quality, SEO content is: Aligned with the keyword’s intent, Provides a good experience, Reads naturally, is In-depth and organised.

Optimise your Titles:

For any page on your website, you actually have two titles. The title tag is the title that appears on the SERP (Search Engine Results Page) and is the single most impactful place you can put your keyword. The H1 tag is the title that appears on the page when you click on it. Whether or not these are the same depends on the page. Ensure you include your keywords and make sure the titles are not more than 55 – 60 words.

Include and optimise images:

Images are a key player in SEO optimization. They keep users engaged with your pages, enhance the quality of the information, and provide opportunities for you to rank and generate traffic to their host pages through image results. Plus, Google has increasingly been making the SERP more visual.

While this can seem very daunting and scary, SEO can really boost your business and take it to new heights.

The Wit Agency provides organic SEO services in Pune.

Download The Website Growth Bible for the guidance

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