Branding & Website
ChefLab is a startup that brings the food industry. ChefLab is creating a one-of-a-kind app that creates meaningful opportunities for HomeChefs and Restaurants alike and aims to feed India’s ever-growing appetite for delicious and affordable food!
Goal: Our goal was to correctly depict the vision and mission of Chef Lab, and invite people to sign as Home Chefs, Restaurant Partners and Customers.
Approach: Our strategy for the branding was Simple: Create clear, concise and relatable content for consumers, to ensure they are able to connect with the brand, and understand the solution it was providing.
Solution Provided/Breakthroughs/Achievements: Our team was able to create a brand identity for ChefLab, and create a social media strategy that encouraged consumers, Home Chefs, and Restaurants to sign up and reach out to the company. Our content was targeted to the Indore audience, where the app was piloted. We also worked on several campaigns to excite and invite restaurants to sign up with the app.