Skip links

Empower Your Business: 10 Essential Features for Small & Medium Size Business Websites

Small & Medium Size Business Websites

Why does your Business need a website? 

In today’s digital landscape , the Internet is the key element for communication. People use the internet for practically everything, including finding local businesses and doing product and service research. If your business doesn’t have a website, then you’re lagging behind. Website development can be done in a very simple way , you just need to identify the problem and a clear idea of what your website should look like. 

Here are some features that are required for your website if you are planning to start Small & Medium size business.

User-friendly navigation 

A clear navigation is essential for guiding your customers through your website. A navigation helps you to use all the website features. It drives your customers all over the website. 

a. Clear and incisive tool bar:

Developing a website for a website means that you need to think about how your users will be able to use your website. Your tool bar is a roadmap of your website. It should be clear, concise and easy to use. An inappropriate and cluttered navigation can cause a lot of confusion in users’ minds.

b. Good layout and design :

If you want to attract your customers towards your website having an attractive layout and design is essential. Avoid using bright colors and different colors for different pages. Having consistency in your website and using a single color gives your website a professional look.

c. Contact Information:

One of the most important is having the contact information on your website. Website users should be able to contact you for any queries or if they want to know more about your product or services.

Ensure that your contact information is updated in the footer section of your every page also don’t forget to add or update multiple information to let users contact you. Most importantly, add phone number, email address, office address and contact form.

By applying these navigation tips you will make it easy for visitors to find out what they are looking for on your website. They will be able to get all the information that is required for them. Developing your website for a website isn’t difficult, right?

Mobile-Friendly Design

With the majority of internet users accessing websites through mobile devices, optimizing your website for mobile is no longer optional. In today’s world the internet is mostly in mobile phones. Did you know? Almost half of the website traffic occurs due to mobile phones. If your website is not accessible in mobile phones you are missing a large number of customer base. Additionally, you can lose out on important search engine traffic if your company website is not mobile-friendly. For knowing more about why mobile responsive website is essential for your website 

Read: Mobile-Friendly Websites: Why It’s Crucial for SMBs and Startups

About us Page

An about us page may not seem to be a very exciting part of your website, but it is the most important part for your website. A visitor should have a clear idea about what your company is , what services does your company provide. An About us page gives you a chance to tell about your success stories and your business development journey. It also shows your brand’s personality , values and uniqueness. It helps you to build trust and credibility with your customers. About us gives you a chance to showcase what differentiates you from your competitors. 

Elements essential for your About us Page:

Having a confusion in what your about us page should have? Here are a few key elements to be considered.

a. Your brand story :

How your business started? What was your journey while starting the business? What made you start your venture? 

b. Your mission and vision :

What are your business objectives? How will you reach its objectives? Where does your organization aspire to go?

c. Your team :

Details about your team and highlight their skill and experience.

d. Testimonials and social proof :

Include customer testimonials and social proof to build trust.

e. Call-to-action:

Persuade visitors to act, for contacting you or making a purchase

Creating a compelling about us page ensures connectability and trust with your customers and visitors.

Product and Services

Product and Services is a very important feature for your website. It represents what your business offers and convinces potential customers to buy your product.

Product and Services features must be included in your website.

a. How to present your product and services constructively:

When it comes to representing your product and services you need to showcase benefits and importance of your product or services. This means that:

  • What problems does your product or services solve? 
  • What makes it unique for other products ?
  • How will it benefit your customers?

You will have to include high quality images and videos to represent your product. This will help visitors to get a better sense of what they are going to purchase.

b. Tips for creating engrossing product and services description :

Writing product and services description informative and endorsing  is a major task of any organization. Here are a few points to keep in mind.  

  • Keep it simple: Avoid using heavy languages and technical terms. It might confuse the customers.
  • Use Storytelling: Use storytelling methods to build connectivity and trust with your visitors.
  • Focus on benefits and features: Avoid highlighting the features of your product instead highlight how it will benefit your visitors.

With The Wit agency  you will come with plenty of ideas on how to develop a website. We as an organization will not only give ideas but also help you create blogs, magazines, etc. A well-designed website offers many chances, so take advantage of them and let your organization bloom online! 

Testimonials and feedback: 

The most important thing for a small business owner is to build trust with their potential customers. For achieving this you  need to showcase testimonials and feedback on your website. Customer feedback will ultimately drive your business towards success. Positive reviews and feedback can help create your brand’s credibility and improve your sales.

Elements for displaying testimonials and reviews :

For getting a positive result from the customer feedback consider implementing these key elements.

  • Display real names and photos: Using real names and photos to testimonials and reviews can make them more original and trustworthy. It gives a personal touch to the feedback and makes it easy for customers to connect with potential customers.
  • Showcase a variety of experiences : Displaying reviews is not enough for the customers, showcasing a variety of comments helps convey that you value all client comments, whether they are favorable or constructive criticism.
  • Ratings: If your product has a physical representation then allow your visitors to give them a rating. It will build an image in the customer’s mind that their suggestion also matters.
  • Easy to find: Ensure that your testimonials and reviews are easy to find by your customers. Display it in your homepage or dedicated section.

Customer is a King, their suggestion matters. Including testimonials and customer feedback will develop trust and engagement with your potential customers.


As a small business owner you want the customers to take the action of purchasing the product or booking a service. Call to actions are the buttons that guide the visitors how to purchase the product etc.

Call to action are important because they push visitors to do the action. Without CTA visitors will leave your website without purchasing your product, which will result in your loss in revenue.

How to create an effective CTA (Call to action):

To create an effective CTA(Call to action )first ensure that your call to action is short. It should not be too long to read. It should be clear, concise and prominent. Ensure the design of the CTA looks attractive and catchy. Use command languages or action languages such as “BOOK NOW”, “BUY NOW” etc. Secondly, the location of the CTA in your website is very important. Place the CTA on the leading locations of your website such as top of your website or on the end side of your blog post.


A blog is the most important part of the website. If your website does not contain all the necessary information that a blog should have then it’s of no use. A blog gives the customers accurate information about the product. 

A blog can help you to establish yourself as an expert in your industry and build trust with your customers.

Key elements required for writing a blog

The very important thing that is to be kept in mind while writing a blog is that quality matters not quantity. Your blog should contain all the necessary details of your company. It should be engaging and relatable to the visitors. You should also prepare a schedule of when and where which blog should be published.

Contact Form: 

A contact form makes it easier for you to collect information about your potential customers. It creates an effective and simple way to communicate between you and your customer. Here are some of the importance of why your website should have a contact form.

  • It helps to collect important information
  • It reduces spam 
  • It makes easier for the customer to contact

Social Media Integration: 

When it comes to reaching the maximum audience, yes social media is the best option. It provides a platform for the businesses to connect with their potential customers. To showcase your product and services , social media is the best option because it reaches the maximum number of people at the same time.

It creates an engagement with the potential customers. Social media such as Facebook, Instagram, LinkedIn is a very good platform for small businesses to become leaders and also help them to start a joint venture.

Search engine optimization(SEO): 

Search engine optimization (SEO) is the most important aspect for building a website. Why? SEO is very important because it helps your website to rank higher in search engine pages, which helps to develop more traffic to your website which will also help you in getting more potential customers.

For knowing how to optimize your website for search engines 

Read: Optimizing Your Website for Search Engines: SEO Best Practices


In conclusion, a website is a very important element for a small scale business to run. By connecting with The wit agency you will be able to develop a user friendly website. Here are the 10 features for building a website for small scale business.

  1. User-friendly navigation
  2. Mobile-Friendly Design
  3. About us Page
  4. Product and Services
  5. Testimonials and feedback
  6. Call-to-Action
  7. Blog
  8. Contact Form
  9. Social Media Integration
  10. Search engine optimization(SEO)

Creating a successful small business website doesn’t have to be an intimidating task. With the wit agency you will be able to develop a clear and user friendly website. For exploring how to develop your website in depth

Read: The Growth Website Bible. 

FAQ (Frequently asked questions)

1. What are the requirements for having a good layout for my website?  

Having a good layout for your website is the most essential thing, the important thing for having a good layout is selecting a good theme for your website. Your theme of your website should match according to the brand that you have created.

2. Why should I prominently display my contact details?

Displaying your contact information (phone number, email address, physical address) prominently increases credibility and allows potential customers to easily get in touch. It helps you to engage with your customers and it can benefit your customers so that if customers have any query they can contact you immediately.

3. Why are testimonials important for my website ?

Testimonials and reviews from satisfied customers build trust and credibility. Positive feedback serves as social proof, encouraging potential customers to choose your business over competitors.

4. What is the role of CTA(Call to action)?

The role of CTA is to guide visitors to do action. Call to action buttons help customers to buy products through a simple easy step. Call to action buttons should be attractive and commanding. Some of the CTA’s can be “Join now”, “Read now” etc.

5. How The Wit Agency will help you in your website development and designing? 

Yes! We the wit agency is a digital marketing agency and advertising agency. We give you different suggestions and articles on how to develop and design your website , and for this we are having The growth website bible which gives you an idea of how to develop your website from the beginning to the launching of the website.

Let's upgrade your marketing game.

Join the savvy squad of 3,000 and stay ahead of the marketing game with our weekly dose of fresh tips, how-tos, and expert advice. Don’t miss out on the party!”

Level up your website and unleash its lead-generating powers with our free guide


Get yours now and turbocharge your website's success!

Small & Medium Size Business Websites
Be the first to receive our latest exclusive content
You are one step away from growing your business.
Join our community of like-minded People