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Digital Marketing

The Hidden Love Story between Brand and Content

The main love story of today’s age is not Romeo and Juliet or Raj and Simran. It’s the sweet, undying love story of the relationship everyone interacts with daily. In the digital age, where people are constantly attached to their phones and electronic devices, the biggest love story lies at the crux of this, at the point where the consumer meets and creates a connection with a brand and the story they are sharing.

What does your Font say about your Brand?

I bet that’s a question you haven’t really thought about yet. What does your font say about your brand? Does it even say anything? Does it matter?  Yes, it absolutely does. According to research, 75% of consumers judge a business by its website design, and 72% say packaging design influences their buying decisions.

Why you need to Optimise SEO and 5 ways you can do that!

For most of us today, a majority of the answers to our questions can be found through a quick Google Search. Google alone gets 3.5 billion searches per day. So just as search engines have become integral to our lives, so has it become essential to many business marketing strategies. In fact, organic search is considered to be the highest ROI channel by 49% of marketers.

Marketing Trends to look out for in 2023!

The marketing world moves at light speed. Brands are learning to constantly course correct and be in tune with the demands of their customers and the current market trends. Adding to the complexities to the sector, the Covid 19 pandemic has changed the marketing rulebook completely. So, as 2022 comes to an end, we look back at all that made noise in the marketing sphere this year, as well as the trends that will define the coming year.

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