Brand Touchpoint Checklist
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About the Checklist
Simply put, this is defined as the interactions and exposures consumers have with brands. In customer journey mapping, brands take the time to determine their key brand touchpoints. These are moments when they reach out to the consumer to provide value, share a new product, or outsell the competition. They can be strictly sales-focused, or more general, designed to create a positive impression of the brand.
Why do Brand Touchpoints Matter?
When you focus on providing a targeted, engaging experience, your customers notice. When you consider the best ways to communicate and interact with your audience, you create engaged superfans who are loyal to your brand. This empowers you to charge more, land more referrals, and stand out.
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Ding, ding, ding! You got that right. The Wit Agency has checklists for several other practices and processes. You can check them out here!