Ever heard the saying: “Content is King“?

Well, at the Wit Agency, a b2b growth agency in Pune, we believe that content is a Queen. For some context, just like in chess – the Queen can move in any direction, giving her the greatest range of movement. Content is just like that – it can go in any direction, take on any obstacles and move through trends seamlessly. Unfortunately, this results in the oversaturation of online content.Brands need to come up with content that cuts through the chatter and can drive genuine lead generation. The B2B market is increasingly competitive, and so marketers are constantly implementing different B2B lead generation ideas to grow more conversions. But this requires a bit of trial and error to see what works. The methods you use will depend on your target audience and their preferences.

However, some strategies are evergreen and consistent:

Build a cohesive company profile, armed to the brim with Case studies:

– Analysis of previous work and success is a yardstick everyone uses to figure out future performance. Use this mindset – Build a company profile that boasts of the powerful work that you have done.

– Provide statistics on quantitative results and testimonials for the qualitative growth your clients have seen.

– Case studies give potential clients an outsider’s view of your reputation, which is essential for trust-building. The number of successful cases you have is a clear marker of the brand’s experience.

Solutions and Services provided need to be front and center:

– If potential clients are confused about the problems you are solving or what services you provide, it is unlikely that will choose to work with you.

– Your B2B content should highlight how your product or service solves a company’s problem or fulfills an industry need.

– Turn your focus outward and view your product as a client, then focus your B2B content on the things that clients like most.

Share behind-the-scenes content:

– Potential clients judge you based on your existing work and your company ethos. You can only portray the latter by sharing the intricacies of your work and your team.

– They need to see that working with you is going to be a collaborative and fun creative experience.

– Start compiling behind-the-scenes content about the team, how they work together, the culture, etc.

Create curated content that cuts through the chatter:

– Pardon the alliteration, but this is the most important tip of all.

– Massive amounts of content is generated daily; without memorable, high-quality material, your strategy will not work.

– Quality content is a business asset that benefits everyone, so it’s worth the investment.

– Find out what content your target audience loves and invest in that! For example, If they seem to be loving short-form blogs and reels, it’s important to focus your attention on those avenues.

– With creative / design companies, creating Boards on Pinterest is beneficial to showcase your work and give suggestions!

Your business’s growth relies on having a solid lead generation strategy. By implementing some of these tactics, you can automate the process and optimize your campaigns for success.

The Wit Agency, a b2b growth agency in Pune, focuses on genuine, credible lead generation through content marketing.